{{ mc.sd.lang | uppercase }}
Creating a BY-product of the product you can BUY - three-dimensional design for retail concepts of the company adida
Alissa Maike Sammet
Masterarbeit, 2017, CC BY-NC-ND 3.0 AT Supervised by: Gilbert Bretterbauer Abstract The focus of the theoretic part of my master thesis lies on the development of three dimensional design elements for stores at adidas. The starting point was the recycling of hotspot shoe production waste. The goal and creative guideline of this work is to transform the existing. The radical design and the fact that it is made out of production waste must be visible. The original use of the adidas product should be apparent so that the customer recognizes adidas’ innovative sustainability effort at first sight. I will show with my designed prototypes how different forms of waste material can be put in a new context in interior design.
Englisch